Missed Marketing Opportunities
I just got back from a showing of The Hitchhikers Guide to the Galaxy. By way of a review, I thought slightly more favorably of the movie than I did the book. Continue Reading
View ArticleWhat's the Future Hold for Google? PC? ISP? Browser?
Mike Reynolds is offering his insight as to what the future might hold for Google. Its a fascinating read and there isn’t much there that is beyond reason. Continue Reading
View ArticleWorking Through the Negatives of SEO
Let’s face it, search engine optimization has a pretty bad rep. Some of it deserved, but much of it not. In fact, SEO is the recipient of some pretty serious negative stereotyping, causing many good...
View ArticleRead Academic Journals from Google
Google Scholar has introduced a new feature that allows you to read academic journal subscriptions directly from search results. Most academic libraries these days subscribe to electronic versions of...
View ArticleIdentifying SEO Experts, Thoughts and Comments
SEO (Search Engine Optimization) and SEM (Search Engine Marketing, or just Search Marketing) are two different beasts. SEO is a subset of SEM but the skills utilized in various aspects of the overall...
View ArticleTool Review: IBP 8
Internet Business Promoter v8.0 Axandra Software Standard Edition: $179.95 Business Edition: $349.95 Axandra Software has recently released version 8 of their popular Internet Business Promoter...
View ArticleUsability and SEO
My comments on Shari Thurow’s article on Identifying SEO Experts received pretty harsh feedback from Shari herself. She disagreed with my view that usability isn’t a primary function of SEO. Continue...
View ArticleReview: Search Engine Visibility
Search Engine Visibility by Shari Thurow 295 Pages, Paperback, $19.79 Published December 30, 2002 Shari has written what I would consider the definitive “textbook” for search engine optimization and...
View ArticleODP Closes Down Status Request
DMOZ (ODP – Open Directory Project) is closing down their site submission status request forum. Our feedback indicates that the information we are giving out really is not a practical help in the vast...
View ArticleUnethical, Black-Hat SEO Techniques (Not Providers)
I recently read a book that used the phrase “unethical SEOs” quite frequently when describing certain SEO tactics performed by some SEO providers. I know, the unethical debate has been beaten to the...
View ArticleIf Search Engines Ruled the World…
Telemarketers would be “phone spammers” and their phone numbers disconnected There would only be one McDonalds , Motel 6, Radio Shack, Subway, AutoZone etc. Continue Reading
View ArticleTalking With Reporters
For the past several weeks I’ve had an ongoing conversation with a reporter about a possible story. She found me through one of my articles that got published on Web Pro News. Continue Reading
View ArticleSomebody Please Tell Google They ARE a Portal!
An article over at Sci-Tech Today is reporting that Google CEO Eric Schmidt is saying that Google is not a portal. Really? Well, if using the definition from the article, “A Web portal is a site which...
View ArticleFinding the Perfect SEO Firm
SEO companies come in all shapes and sizes. You’ve got your solo SEOs that either a) do everything themselves and/or b) sub-contract out many aspects of each campaign while maintaining a tight control...
View ArticleJust What Is a Search Engine Expert Anyway
Shari Thurow has finished her series on identifying search engine experts. While I have disagreed with certain points of each article, overall I find that we do largely agree on the big points....
View ArticleThe Perfect SEO Firm
I found this great piece on WebProNews about what an SEO company really does. This dovetails with something that I’ve had on my plate to write about for the past couple of weeks, which is what makes...
View ArticleNew Tool for Scoring Keyword Visibility
We just beta released a tool designed to measure the performance of a keyword ranking campaign. KRP (Keyword Ranking Performance) is designed to provide a mathematically accurate scoring system by...
View ArticleAsk Not?
Will Ask Jeeves be renamed? Possibly. MarketWatch is reporting that the new owner of Ask.com, Barry Diller, is considering renaming the engine. “We’re thinking about renaming it,” Diller said during a...
View ArticleInteresting Yahoo! Experience This Morning
I was on yahoo this morning and found an interesting, shall we say, glitch? After performing a search the results page image was about 50% larger and covering over the search box. Continue Reading
View ArticleReview: SEO Quiz
SEOMoz has developed an online “SEO Quiz” for those in the industry to test their knowledge against. The quiz is composed of 32 multiple choice questions divided into 4 sections; On-Page Optimization...
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